Mike’s Bikes: Where to Wander

Brand Campaign / Sales Support

A full-stack marketing campaign designed to connect with customers digitally and at retail.

Tenspeed Hero x SpecializedBe a hero. Our collaboration with Tenspeed Hero apparel focuses on elevating women in sport and making sure you look good while doing it.

Tenspeed Hero x Specialized

Sports marketing / brand campaign

Be a hero. Collaboration with Tenspeed Hero apparel focuses on elevating women in sport.

VENGE

Product GTM / Product Marketing

Making the most advanced bike ever made make sense to everyone.

SPECIALIZED - ROCKET ESPRESSOThis team can do anything. They win the crowd regardless of winning the race. We have focused on rebuilding the sub $2000usd price point focused on art & culture and go-fast, anyone is welcome racing.

SPECIALIZED - ROCKET ESPRESSO

Product GTM / Product Marketing / Brand Campaign

This team can do anything. They win the crowd regardless of winning the race. A blend of art and culture with "anyone is welcome" racing.

Mike’s Bikes - All about fun.

Brand Awareness / Advertising

A 30s ad spot targeted at letting our customers know we can support them in-store and online.

20TWENTYIn 2019 we bagan looking at how we could reshape the cycling industry to be more equitable for new riders asking ourselves the question, “How to we help create the next generation of passionate mountain bike riders?”

20TWENTY

Start-up Business

Reshaping the cycling industry by offering products that inspire pride of ownership and help new riders develop a lifelong love for mountain biking.

ARCHIVE

Work life balance at Mike’s Bikes

ALLEZ & Axeon-Hagens BermanThe worlds best development team… showing the world that you can win races in the highest level of the sport on a bike that costs under $2000usd? No. Freakin. Way.

ALLEZ & Axeon-Hagens Berman

TARMACJust because you can’t see it, doesn’t mean it’s not there. We focused on showing the technology that goes in to the most complete racing bicycle ever produced and showing the riders what makes it so good.

TARMAC

Gazelle Bikes Spring Lookbook

ReconPosed with the challenge of rebranding our premiere mountain bike shoe as a product for all terrain. We focused on telling the story of the Recon’s performance agnostic of any specific sport and tied it back to its roots in terrain.

Recon

SW7 & EVADEThe two largest equipment categories, SW7 and Evade offer technology, style, and quality that is unmatched across the cycling industry. We focused on elevating the product via web, social, and retail with the 3x World champion, Peter …

SW7 & EVADE

SAGAN COLLECTIONArguably the greatest cyclist of all time, Peter Sagan is in pursuit of becoming an icon of the sport.The Sagan Collection was created with Peter to show off his unique personality through color and style. Our objective has been to h…

SAGAN COLLECTION

FOHR GOES OUTDOORSOur ongoing web series about how to create better relationships with ambassadors, athletes, and customers via social media, PR, and events. Throughout the series we’ll hear from guest and experts from the outdoor market.

FOHR GOES OUTDOORS

DIVERGEA first for the mainstream bicycle industry, the Diverge line of bicycles was the first to market supporting the now prevalent "gravel" cycling movement.In 2014 we were tasked with taking to market a largely unknown style of cycling. Partnere…

DIVERGE