Problem: Grow attention for Specialized.com e-commerce.
Strategy: Build out of web exclusive collection featuring ecom-only brand Tenspeed Hero and support with ongoing marketing via traditional cycling marketing channels.
We focused on created a limited collection of product that would both gain attention throughout the cycling space and be unique to the online channel. Since the large majority of the Specialized business is conducted via local independent owned retail, controlling the web collection allows us complete control of the brand’s look and feel.
Elevate strong women.
There is something to be said for those who put their mind to a task and chase until they get it. Sarah and Ruby are on the hunt to crush the CX world and if you were a betting person… it would be a damn safe bet.