I am a brand and creative strategist with 10+ years of experience for sports/lifestyle brands. 

My expertise is in leading small to medium sized, cross functional, teams through concept, creation, and implementation of marketing or brand campaigns across digital, social, or physical locations. I have extensive experience focused on creating measurable results for NPI or existing product over short or long term campaigns.

My focus is on removing barriers for my team and helping them achieve better, more impactful, and repeatable results.

In addition to my leadership experience, I have a deep background of working with in-house or external creative teams to help direct and position story telling. My passion is for helping to find new ways to tell stories and build rich user experience that do more than sell product, they build passionate brand fans.

Other than that I ride bikes and or i'm likely camping in the woods. 



Over the last 15 years, cycling has been my passion. In some form or another, bike racing has aided most every aspect of my life.  While prioritizing my work, the racing continues to enforce and enhance my skills in the areas of focus, training, preparation, personal relationships and dedication to achieving team goals.  Valuable skills I bring back to my work every day.

Since 2015 I have raced with Northern California’s top ranked Elite Race Team, Team Mike’s Bikes presented by Equator Coffee.

2019 Results

1st - Points Competition (Green Jersey) - Chico Stage Race,

18th Overall (Stage 4 - 8th, Stage 5 - 7th) - Redlands Bicycle Classic

1st - Lodi Cyclefest Criterium

2nd - Sea Otter Classic Circuit Race

2018 Results:

3rd - USA Elite National Championship TT,

1st - 58th Annual Nevada City Cycling Classic,

1st - Santa Cruz Classic

1st - Snelling Road Race

3rd Overall - Chico Stage Race

2017 Results

3rd - USA Elite National Championship Road Race,

1st - USA Crit: San Rafael Twilight Criterium

1st - Lakeport Downtown Criterium

1st - 57th Annual Nevada City Cycling Classic