2018 - SW7 & EVADE   The two largest equipment categories, SW7 and Evade offer technology, style, and quality that is unmatched across the cycling industry. We focused on elevating the product via web, social, and retail with the 3x World champion, Peter Sagan.

2018 - SW7 & EVADE

The two largest equipment categories, SW7 and Evade offer technology, style, and quality that is unmatched across the cycling industry. We focused on elevating the product via web, social, and retail with the 3x World champion, Peter Sagan.

  2018 - Tenspeed Hero x Specialized   Be a hero. Our collaboration with Tenspeed Hero apparel focuses on elevating women in sport and making sure you look good while doing it.

2018 - Tenspeed Hero x Specialized

Be a hero. Our collaboration with Tenspeed Hero apparel focuses on elevating women in sport and making sure you look good while doing it.

  2018 - SPECIALIZED - ROCKET ESPRESSO   This team can do anything. They win the crowd regardless of winning the race. We have focused on rebuilding the sub $2000usd price point focused on art & culture and go-fast, anyone is welcome racing.

2018 - SPECIALIZED - ROCKET ESPRESSO

This team can do anything. They win the crowd regardless of winning the race. We have focused on rebuilding the sub $2000usd price point focused on art & culture and go-fast, anyone is welcome racing.

  2018 - TARMAC   Just because you can’t see it, doesn’t mean it’s not there. We focused on showing the technology that goes in to the most complete racing bicycle ever produced and showing the riders what makes it so good.

2018 - TARMAC

Just because you can’t see it, doesn’t mean it’s not there. We focused on showing the technology that goes in to the most complete racing bicycle ever produced and showing the riders what makes it so good.


2018 Venge

 
 
  VENGE: Rider-First Engineered   The fastest race bike in the world isn't for everyone. It's single minded approach means it is built to go fast and make no excuses. Given the limited custermer base of such a sharp and focused product, our objective was to bring all riders along to learn about the HUGE technology advantage a product like this offers... even if its not for you. We focused on highlighting three primary technologies; new computer generated aerodynamic's modeling, ply-by-ply carbon fiber analysis, and complete system integration. While these technologies are not needed in all specialized products, the lengths that were taken to include them in the Venge have ben used to provide confidence throughout the entire product line.

VENGE: Rider-First Engineered

The fastest race bike in the world isn't for everyone. It's single minded approach means it is built to go fast and make no excuses. Given the limited custermer base of such a sharp and focused product, our objective was to bring all riders along to learn about the HUGE technology advantage a product like this offers... even if its not for you. We focused on highlighting three primary technologies; new computer generated aerodynamic's modeling, ply-by-ply carbon fiber analysis, and complete system integration. While these technologies are not needed in all specialized products, the lengths that were taken to include them in the Venge have ben used to provide confidence throughout the entire product line.

  VENGE: Integration   How do you highlight something complex and make it feel simple?  The small parts that work together to create the 2018 Venge are an elaborate mix of small parts that put together make a single minded whole. In in current space that high end bicycles live, it is both expected that a product will have integrated parts and loathed that they will be difficult to work with. Our goal was to make them feel like the disappeared.

VENGE: Integration

How do you highlight something complex and make it feel simple?

The small parts that work together to create the 2018 Venge are an elaborate mix of small parts that put together make a single minded whole. In in current space that high end bicycles live, it is both expected that a product will have integrated parts and loathed that they will be difficult to work with. Our goal was to make them feel like the disappeared.

  Venge: The New Shapes of Speed   When aerodynamics matter… Find a new way to make things more aero…. and find a new way to tell the story. If you’re a high-end cyclist, you’ve been hearing bike brands talk about their dedication to the R&D in the windtunnel for years and, by now, its a tired story. So what if that wasn’t the entire story? what if the real innovation came from the preparation before the windtunnel? The hard work of an individual and a computer to develop an algorithm smarter than any one woman or man. Yea, that would be interesting.

Venge: The New Shapes of Speed

When aerodynamics matter… Find a new way to make things more aero…. and find a new way to tell the story. If you’re a high-end cyclist, you’ve been hearing bike brands talk about their dedication to the R&D in the windtunnel for years and, by now, its a tired story. So what if that wasn’t the entire story? what if the real innovation came from the preparation before the windtunnel? The hard work of an individual and a computer to develop an algorithm smarter than any one woman or man. Yea, that would be interesting.


  DIVERGE   A first for the mainstream bicycle industry, the Diverge line of bicycles was the first to market supporting the now prevalent "gravel" cycling movement.  In 2014 we were tasked with taking to market a largely unknown style of cycling. Partnered with cycling collective DeuxNorth, we introduced the platform completely via social media in a week long project focused on continued content distribution through key ambassadors.  At its time, it was the first campaign in the cycling industry to take this approach and saw engagement via social channels 20x hire than ever recored by Specialized.

DIVERGE

A first for the mainstream bicycle industry, the Diverge line of bicycles was the first to market supporting the now prevalent "gravel" cycling movement.

In 2014 we were tasked with taking to market a largely unknown style of cycling. Partnered with cycling collective DeuxNorth, we introduced the platform completely via social media in a week long project focused on continued content distribution through key ambassadors.

At its time, it was the first campaign in the cycling industry to take this approach and saw engagement via social channels 20x hire than ever recored by Specialized.

  SAGAN COLLECTION   Arguably the greatest cyclist of all time, Peter Sagan is in pursuit of becoming an icon of the sport.  The Sagan Collection was created with Peter to show off his unique personality through color and style. Our objective has been to highlight the quality of finish attributed to all pieces of his collection.  Implementation of limited physical retail locations combined with limited on-line availability has created demand that has seen the fastest sell through of any Specialized Limited edition to date.

SAGAN COLLECTION

Arguably the greatest cyclist of all time, Peter Sagan is in pursuit of becoming an icon of the sport.

The Sagan Collection was created with Peter to show off his unique personality through color and style. Our objective has been to highlight the quality of finish attributed to all pieces of his collection.

Implementation of limited physical retail locations combined with limited on-line availability has created demand that has seen the fastest sell through of any Specialized Limited edition to date.