PROJECT SUMMARY
Client: Specialized Bicycle Components
Specialized Bicycles is a leading brand that designs high-performance bikes and gear, focusing on innovation, quality, and meeting the needs of riders across various cycling disciplines.
Responsibilities:
Campaign strategy
Market Reserch
Brand partnerships
Sports marketing / Contract negotiation
Art and creative direction
Events
Freelance and talent management
Photography
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UPDATING: Check back soon.
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UPDATING: Check back soon.
Team Specialized - Rocket Espresso: 7 women and men representing 7 countries.
Justin Williams - USA
Alec Briggs - United Kingdom
Carla Nafria - Spain
Angus Morton - Australia
Eamon Lucas - Netherlands
Raphaele Lemieux - Canada
Stephan Schafer - Germany
Michael Reeder
Known for his fine artwork and murals, Reeder was brought on to provide design direction for the team’s 2018 livery.
Michael’s use of colors and textures is showcased throughout the design and event spaces.
