Rider-First Engineering - 2018 Venge Introduction

At the 2018 Tour de France, 6 different companies introduced new aerodynamic road bikes. Not to be a cynic, but all of the bikes... including the Specialized Venge, could easily be confused by someone who was not a diehard cycling enthusiast. 

Understanding that reality, our focus was on creating content that an average cyclist coming to the Specialized.com could engage with regardless of their intent to purchase a high-tech road race bike.  We produced 3 videos attempting to explain the 3 primary features of the new bike's core values. 

  • Great handling through Rider First Engineering
  • Class-leading aerodynamics via a new computer algorithm. 
  • Complete component integration easier than ever before. 

Video directed by Jared Eberhardt

Screen Shot 2018-07-10 at 2.14.43 PM.PNG
Screen Shot 2018-07-10 at 2.14.12 PM.PNG
Screen Shot 2018-07-10 at 2.13.16 PM.PNG
Screen Shot 2018-07-10 at 2.13.44 PM.PNG