At the 2018 Tour de France, 6 different companies introduced new aerodynamic road bikes. Not to be a cynic, but all of the bikes... including the Specialized Venge, could easily be confused by someone who was not a diehard cycling enthusiast.
Understanding that reality, our focus was on creating content that an average cyclist coming to the Specialized.com could engage with regardless of their intent to purchase a high-tech road race bike. We produced 3 videos attempting to explain the 3 primary features of the new bike's core values.
Great handling through Rider First Engineering
Class-leading aerodynamics via a new computer algorithm.
Complete component integration easier than ever before.
Video directed by Jared Eberhardt