Rider-First Engineering - 2018 Venge Introduction

At the 2018 Tour de France, 6 different companies introduced new aerodynamic road bikes. Not to be a cynic, but all of the bikes... including the Specialized Venge, could easily be confused by someone who was not a diehard cycling enthusiast. 

Understanding that reality, our focus was on creating content that an average cyclist coming to the Specialized.com could engage with regardless of their intent to purchase a high-tech road race bike.  We produced 3 videos attempting to explain the 3 primary features of the new bike's core values. 

  • Great handling through Rider First Engineering

  • Class-leading aerodynamics via a new computer algorithm.

  • Complete component integration easier than ever before.

Video directed by Jared Eberhardt

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